My name is Joost (/Yoast/) and I am an Associate Professor at the Strategy & Entrepreneurship group of the UCL School of Management at University College London. I obtained my PhD from Bayes Business School, City, University of London. I graduated with a joint committee from the Stern School of Business at New York University where I spent two and half years as a visiting doctoral student. Prior to joining UCL, I was faculty at the Rotterdam School of Management, Erasmus University.

My research interests are at the intersection of technology strategy and innovation management. My work seeks to understand how inter-organizational dynamics, including platform-complementor relationships, alliances, and mergers and acquisitions, affect product-level outcomes. I am also interested in how digitization facilitates new and innovative ways of doing business including the freemium and platform-based business models. I have done extensive research in the video game industry following prior working experience in this sector.

My research has been published in highly ranked academic journals including Organization Science, Strategic Management Journal, Strategy Science, Research Policy, and Journal of Management. My dissertation was awarded Finalist in best dissertation competitions organized by INFORMS (TIMES section) and the Academy of Management (TIM division). My teaching experience includes a Master’s level elective on platform competition, a capstone undergraduate course on the economics of strategy, and an industry analysis course on the video game industry.