Research Publications Creating Value through the Freemium Business Model: A Consumer Perspective. Academy of Management 2016 Best Paper Proceedings. Value Creation from Complements in Platform Markets: Studies on the Video Game Industry. (Doctoral thesis, City University London) New Horizons or a Strategic Mirage? Artist-led-distribution Versus Alliance Strategy in the Video Game Industry. Research Policy, 42 (4), 954-964 (with Thijs Broekhuizen and Joseph Lampel). Nintendo: Fighting the Video Game Console Wars, in Mintzberg, H. et al., The Strategy Process, Fifth Edition, Pearson (prepared under supervision of Joseph Lampel).