Working Papers

See my SSRN page for some of my recent working papers.

Research Papers

Rietveld, J and Eggers, JP (2018) Demand Heterogeneity in Platform Markets: Implications for Complementors. Organization Science, 29(2), 304-322.

Rietveld, J (2018) Creating and Capturing Value from Freemium Business Models: A Demand-Side Perspective. Strategic Entrepreneurship Journal, 12(2), 171-193.

Lead article

Watch a short video about this research

Read a blog post about this research

Listen to an interview on national radio about this research (in Dutch)

Watch a long interview on Gamekings based on this research (premium content, in Dutch)

Broekhuizen, TL, Lampel, J, and Rietveld, J (2013) New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industryResearch Policy42(4), 954-964.

Book Chapters and Other Publications

Creating Value through the Freemium Business Model: A Consumer Perspective. Academy of Management 2016 Best Paper Proceedings.

Rietveld, J (2014) Nintendo: Fighting the Video Game Console Wars, in Mintzberg H et al. The Strategy Process, Fifth Edition, Pearson Education (under supervision of J. Lampel).

PhD Dissertation

Rietveld, J (2015) Value Creation from Complements in Platform Markets: Studies on the Video Game Industry. City University of London, Cass Business School.