Prior to entering academia, I worked for the independent video games developer Two Tribes as strategic manager. I helped Two Tribes transition from a work-for-hire boxed games developer to an independent digital publishing firm. To do so, we set up a separate publishing entity for which I wrote the business plan and helped raise working capital. I helped bringing to market several games and have been involved in partnerships with Electronic Arts and Chillingo among others.

When I moved to London in 2010 to pursue my PhD, I founded Strategy Guide, an industry analysis and consultancy outfit dedicated to the video games industry. Former clients include international digital production agency Media Monks, advergaming studio Sticky Game Studios, and the United Kingdom trade association for Interactive Entertainment (Ukie).

I keep close ties with the industry. In 2014, I gave invited presentations at the Entertainment Software Association (ESA) and published a whitepaper based on my academic research on business models in collaboration with SuperData Research. I also played an active role at the 6th Annual Games and Learning Summit at the 2015 Electronic Entertainment Exposition (E3) in Los Angeles (CA). I have presented my research at various publishers and platform companies. I occasionally write about interesting industry developments on my blog.