Joost (/Yoast/) Rietveld is Assistant Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University. Joost obtained his PhD from Cass Business School under the guidance of Stefan Haefliger (Cass Business School), Melissa Schilling (NYU Stern School of Business), and JP Eggers (NYU Stern School of Business). Joost’s research takes a demand-perspective on platform competition and competitive dynamics for firms entering multi-sided markets. A second research interest includes business models for e-businesses.

In 2013 Joost did an extended research visit with the Leonard Stern School of Business, New York University (NYU). At NYU Joost audited doctoral courses in the Management and Economics departments and forged academic relationships that resulted in joint research projects and co-authored working papers. Additionally, Joost taught multiple sections of a semester-long course based on his research at NYU as well as the New York Film Academy. Prior to his PhD, Joost worked as strategy manager for an independent video games developer in the Netherlands. He helped transitioning the firm from a traditional project-based, work-for-hire, business model to a self-sufficient digital publisher model.

Joost’s research has been published in leading academic journals including Research Policy as well as in the strategy textbook The Strategy Process. His dissertation was nominated for best dissertation by the Technology and Innovation Management (TIM) division at the Academy of Management as well as by the Technology, Innovation Management and Entrepreneurship Section (TIMES) at iNFORMS. At RSM, Joost teaches an undergraduate course in Industrial Organization (IO) and a graduate course on competitive dynamics in platforms and networked markets. Joost was awarded the Professor of the Year award by the Student Representative (SR) council for his undergraduate teaching in 2016.