My name is Joost (/Yoast/) and I am Assistant Professor (Lecturer) at the Strategy & Entrepreneurship department of the UCL School of Management, University College London. I obtained my PhD in 2015 from Cass Business School, City University London. I graduated with a joint committee from the Stern School of Business at New York University where I spent two and half years as a visiting doctoral student. Prior to joining UCL, I held a position as Assistant Professor at the Rotterdam School of Management, Erasmus University.

My research interests are at the intersection of technology strategy and innovation management. My work tries to better understand how inter-organizational dynamics, including platform-complementor relationships, alliances, and mergers and acquisitions, affect product-level outcomes. I have done extensive research in the video game industry following prior working experience. I am also particularly interested in how digitization facilitates new and innovative ways of doing business including the freemium and platform-based business models.

My research has been published in or is accepted for publication at highly ranked academic journals including Organization Science, Research Policy and Strategic Entrepreneurship Journal. My dissertation was awarded finalist in best dissertation competitions organized by INFORMS (TIMES section) and the Academy of Management (TIM division). My teaching experience includes a Master’s level elective course on platform competition, a capstone undergraduate course on the economics of strategy, and an industry analysis course on the video game industry.