Beer is the answer? How Sony won the EU console wars with PSone and PS2
Video game console wars is a topic often touched on by industry experts and academics alike. While these ‘expert’ perspectives often are well reasoned and offer valuable insights, having the view of someone that actually fought these ‘wars’ is something else.
Chris Deering: Sony (Computer Entertainment) EU's former CEO
Last week I had the pleasure of attending a talk by long-time Sony (Computer Entertainment) Europe CEO Chris Deering. At the London Business School Marketing Club, the industry veteran elaborated on how Sony gained foothold in the video game console industry and ultimately became the market leader. Deering, at Sony EU from 1995 – 2005, explained how organization design, a strategy of ‘platform play’, and beer are key to becoming a dominant player in today’s disrupted and expanded market. Continue reading...