Social games marketing 101
Lessons learned from the Social Gaming Summit
If there is one thing that last week’s social gaming summit made abundantly clear, it’s that it is just as much about the marketing as it is about the game. Whereas last year’s summit revolved around the growth and consolidation of the social gaming market, this year’s summit reaped the consequences of that trend. Social gaming has matured, the market has become crowed, and heavyweight company’s such as Zynga and Wooga are dictating the capabilities and budgets required to win. What follows is an overview of some of the marketing lessons taught at the summit. Continue reading…
