10 Key Social Gaming Figures
- 800M+ Monthly Active Users (MAU) on Facebook
- 500M+ Daily Active Users (DAU) on Facebook
- 350M+ Mobile users on Facebook (growing rapidly)
- 200M+ MAU Social game players on Facebook (it’s stagnating)
- 100M+ Native iOS iPhone Facebook users
- 10M+ Native iOS iPad Facebook users
- To arrive at 1M MAU costs in the “hundreds of thousands” in terms of acquisition costs
- $60 Average Live Time Value (LTV) industry standard
- 600M+ connected devices by 2014
- 2014 When digital overtakes physical distribution revenues
[BONUS] Huge acquisition fees for social gaming companies that start with ‘P’ [/BONUS]
(Source: Evolve Conference)
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